Seeking to boost online visibility and help prospective customers find you? It’s time to maneuver beyond traditional SEO techniques and concentrate your attention on online reviews.
As a well-designed website with SEO expert-optimized keywords and inbound links remains critical, major search engines like google and yahoo are now influenced by what your visitors need to say concerning your products and services. Nearly nine from 10 (88 percent ) of consumers trust online reviews when considering a business.
From the very first search engine results to your company listings details to posts on review sites and social media, star ratings and reviews are inescapable. Actually, signals from online reviews are so significant, they rank fifth from all factors affecting local internet search rankings today.
Positive Online Reviews Will be the New SEO
Just grab your smartphone and search for any retail business location near you. Your choices will come up like a series of red dots : Big dots to the businesses with the biggest volume and quality of reviews, and little dots for businesses with few to no reviews.
In case you haven’t claimed your web business listings and do not have reviews, you risk not being ranked in the least.
Data scientists at Reputation. com analyzed the impact of online reviews on internet search results visibility and located that four key factors have the foremost influence on where your company ranks searching listings :
Review Volume : If your company has a higher amount of positive, recent Google reviews, it’s very likely to appear in Google’s local “three-pack” — the three locations that appear inside a “Near Me” search. To generate reviews, you‘ll need a system for requesting them.
Review Timing : Current reviews tend to be more credible than older ones that could contain outdated information. Whenever you generate reviews on the scheduled basis, instead of all directly, have the ear of a chronicle of customer experience as time passes that customers can trust.
Review Length : Longer reviews with detail are considered more trustworthy than short ones. Request reviews from customers that are able to mention something meaningful of their experience.
Review Sentiment : Major search engines like google and yahoo rate the quality of the review by the amount of stars customers provides it. A better average star rating impacts on higher ranking searching results — your want many positive ratings to stay your average high.
Reputation Management Is Critical for Success
There isn‘t any question that increasing your amount of online reviews will pay huge dividends for just about any location-based business. What’s challenging is managing reviews for multiple locations.
Turning customers into digital advocates who help drive traffic and revenue requires scalable Online Reputation Management (ORM ) strategies, for example :
Systematically requesting reviews from all customers
Streaming reviews and ratings to locations’ webpages to feature context, depth and credibility to star ratings and drive better internet search results rankings and much more foot traffic
Strategically distributing reviews across major third-party review sites, to attain customers where they are
Engaging customers on social channels by sharing positive reviews
Mining social media and running periodic thematic analysis of your respective customer reviews — then putting insights to labor to enhance operations
To discover how the migration to mobile and social media is evolving consumer marketing, read “Turn Your Customers into Brand Champions. ”